Frontend Developer

Hi, I'm Edwin Bos.

Lead frontend developer at Cream. I build fast, accessible online stores and share what I learn through talks and articles.

About
me

About me

What I do

I build fast, accessible online stores and help teams raise the bar for frontend work.

As lead frontend developer at Cream I work on frontend architecture, performance and mentoring developers, mostly on Magento projects. Before that I was a user experience designer at Coolblue.

My experience

In short

Behind the scenes

Where I work, where I started, and what I'm certified in.

View
talks

Now

Cream

Lead Frontend Developer

Visit Cream

Talks given

Previously

User Experience Designer

Hyvä certified

HyväDeveloperProfessional2026
HyväDeveloperAssociate2025

Experience

Where I work(ed)

Talks

On stage

Meetup sessions, a showcase and a podcast on Hyvä, Magento and performance.

Hyvä MeetupTalk · slides
Late to the party
Your new Hyvä store scores 100 on PageSpeed — until the tag manager goes live. How to load third-party scripts without giving all that speed away.
Flip through the slides
Hyvä MeetupTalk · video
Hyvä Meetup
Together with Danny I showed how we built Isenvi, a cookware store on Magento 2 and Hyvä — the features, the hard parts, and what Hyvä did for performance.
Watch the talk
Talking Hyvä, episode VPodcast
Talking Hyvä
A conversation on Hyvä's own show about what working with Hyvä Themes has meant for us at Cream, and the innovation it makes possible.
Listen to the episode
TalkTalk
Performance
The 100 PageSpeed points from the test environment vanish once the tags go live. How to deal with third-party tags smartly and keep a webshop fast.
Read about the talk